Honouring my Mum by supporting those creating change in the world

[youtube=http://www.youtube.com/watch?v=7JpN7Gd-5W8&feature=player_embedded#at=62] In the US alone, $14.6B is spent annually on Mother’s Day for “stuff” that could just never say what’s in our hearts. What if instead, we all just unleashed that love on the world? How would it impact our world if we stopped using stuff as a surrogate for love? What if we invested that love to make the world a better place for Mamas & children everywhere?

I got this provocative question from an amazing changemaker I have been fortunate to meet while in the US, Stacey Monk, founder of Epic Change. Epic Change support a select group of grassroots changemakers and social entrepreneurs around the world, starting with Mama Lucy, who founded a school in her village in Tanzania.

Epic Change is using social media and the power of love this Mother’s Day to fuel a campaign that both honours Mama’s around the world and raises funds to support the work of Mama Lucy and another three grassroots change agents in Tanzania, Afghanistan and Nepal. To Mama With Love invites people to create “heartspaces” to honour their Mum’s, the mother of their children, other mother’s they admire.

It’s a pleasure to be able to express my eternal gratitude for all that my Mum has done for me, and for our whole family, and this is a particularly appropriate and gratifying way to do it. My mother has always been a changemaker, a peace activist and pioneering broadcaster, CEO of arts organizations and now chair of a progressive think-tank.

I know she would admire the vision, commitment and work of the five (including Stacey) Mama’s being recognized and supported by To Mama With Love.

Thank you Mum, for everything. All my love, always.

Here is a screenshot of my heartspace:

You can create a heartspace to honour your (or someone elses) Mama at www.ToMamaWithLove.org and both share love and create change this Mother's Day.

The Pollyanna Principles Reviewed

It is two years since Hildy Gottleib’s The Pollyanna Principles came out but I’ve only come to read it  over the past few weeks. I regret not reading it sooner, so clearly does it articulate my frustrations, aspirations and beliefs about the social change sector.

Hildy clearly articulates the potential of what she calls Community Benefit Organizations (like Ashoka she believes that you should not, cannot, define a sector by what it isn’t but rather by what it is). The limitations of our thinking come through in this narrow conception of ourselves – that we are not for profit, first and foremost, rather than being for something – just as it does in the technocratic malaise so many community benefit organizations find themselves in. Too often the leaders and especially the boards of the organizations that serve us are caught up in a problems-focused, and have lost track of the true change they are striving, or could be striving, to bring about.

This is not simply an issue for community benefit organizations of course but for all of us. It is too easy to dismiss the notion of actually solving the problems, overcoming the challenges, which confront us. Instead we settle for incremental goals – “increase service delivery by 5% in the next calendar year” – rather than aiming our sights resolutely on what matters most, our vision for the future we want for our communities.

As the name suggests The Pollyanna Principles is a set of principles to assist community benefit organizations to create the future they seek for their communities. They are seemingly conceptual but as Hildy shows they are actually a deeply practical, powerfully simple and clear-headed approach to creating the real changes we need.

The principals are:

Principle #1:We accomplish what we hold ourselves accountable for.

Principle #2: Each and every one of us is creating the future every day, whether we do so consciously or not.

Principle #3: Everyone and everything is interconnected and interdependent, whether we acknowledge that or not.

Principle #4: "Being the change we want to see" means walking the talk of our values.

Principle #5: Strength builds upon our strengths, not our weaknesses.

Principle #6: Individuals will go where systems lead them.

Reading The Pollyanna Principals has made me pause and reflect on my successes and failures (sorry, learning experiences), on when I felt most inspired and the brick walls run into (crashed through) along the way. There is much wisdom here I wish I had been exposed to ten years ago. For anyone interested in change, and especially those in positions of authority in the organizations we need to perform at their best in service to community, this is an essential book. I know the issues Hildy raises and the approaches she proposes will continue to resonate in my mind for a long time.

In other words this has given me the best gifts a book can give: lots to think about, and hope for the future.

To celebrate the second anniversary you can buy The Pollyanna Principles at a discount right now. You can also read the first four chapters online.

Principle #1:We accomplish what we hold ourselves accountable for. 

Principle #2: Each and every one of us is creating the future every day, whether we do so consciously or not.

Principle #3: Everyone and everything is interconnected and interdependent, whether we acknowledge that or not.

Principle #4: "Being the change we want to see" means walking the talk of our values.

Principle #5: Strength builds upon our strengths, not our weaknesses.

Principle #6: Individuals will go where systems lead them.

Breaking down the walls which stand in the way of changemakers

This is a guest post I wrote for the Case Foundation blog and was published on the day of the StartSomeGood launch (in their offices):

Clay Shirky is fond of saying that when it comes to online communications “more is different.” Similarly, when it comes to philanthropy, less is different.

The last half-decade has given rise to many incredibly exciting advances in the area of online giving and community building. Causes has allowed us to give to organizations right from inside Facebook. Razoo, First Giving, Citizen Effect and the like made it possible to create personal fundraising campaigns for causes we care about. Kiva made microfinance something we could all participate in, and Global Giving connects us to development projects around the world.

These platforms, along with similar trends in political giving most famously leveraged by the Obama for President campaign, have created an explosion of a new type of philanthropy: mircro-philanthropy. But we will never fully realize the transformational potential of both the new technologies and behaviors behind micro-philanthropy if it continues to be locked up in walled gardens with only American 501c3 organizations given access.

My colleagues and I at StartSomeGood.com are changing this dynamic. We believe that the “nonprofit sector” is less important than the “social good sector”, that great world-changing ideas can come from anywhere and that socially-minded for-profits can be as effective at bringing about change as traditional non-profits.

We know that important work is being done by unincorporated groups and social change freeagents. We want to break down the silos that say only a specific type of incorporated institution in one country on earth is given access to sophisticated online fundraising tools. We want to dispel the myth that tax-deductability is an important driver of giving behavior because, truth be told, below a certain threshold it simply isn’t.

What are important drivers of giving behavior? Great stories, inspiring visions for a better world, a personal connection to an issue and relationships with people affected or involved are just some of the elements we know inspire people to contribute to a social good initiative. These elements are powerful, irrespective of tax status. More important, by far, are the ideas, inspiration and credibility of the entrepreneur doing the asking.

There is no shortage of challenges confronting our communities and our world, but within each obstacle lies an opportunity. An opportunity to rise up to meet those challenges head on, fostering new changemakers and more resilient communities in the process. We do not have an ideas shortage. Rather, we face an implementation shortage, caused in part by the walls we have built around the fundraising process - defining too narrowly where these opportunities should originate and why people would choose to support them. These walls have led to less change, less opportunity and less difference.

StartSomeGood.com is breaking down these walls, and I hope you will join us.

Photo by JMC Photos on flickr, made available on a creative commons license.

Got an Idea to Change the World? The Time is Now!

It’s amazing to me how different starting a social change initiative is now to what I went through starting Vibewire ten years ago. There now exists the most incredible infrastructure for anyone with an idea to communicate it and find others who share your interests, to build a team of contributors from anywhere on earth and inspire people with your vision and story. It's so easy to share your voice through blogs and microblogs. If writing is not your thing video is cheaper and more accessible than ever. Social networks make it so much easier to maintain and engage with your friends, contacts and acquaintances, to share your new idea and seek feedback and support. A growing diversity of options allows you to fundraise around your idea in a variety of ways: not only those options which have traditionally existed for registered charities but various online competitions and new crowdfunding options for all sorts of different projects.

If you’re a social entrepreneur StartSomeGood , of which I am a co-founder, exists to help you turn your ideas into action and impact. If you have a social change idea you’re ready to start working on, or you’ve done a pilot you and want to expand, or have a great idea for a new product or service, then we want to hear from you! StartSomeGood is now accepting applications to be featured on our platform when it goes live in late February.

StartSomeGood is a Kickstarter-like crowdfunding platform for social good projects. Campaigns can be run by pro-profit, nonprofit, associations and unincorporated groups. In other word, your legal status doesn’t matter; your vision and drive does.

To qualify to be featured on StartSomeGood your initiative must:

•    be social-impact focused;

•    be creating social impact through your actual operations (ie. We want to support implementers, not simply fundraising programs passing funds on);

•    have a specific project which will be funded by your StartSomeGood campaign (launching a business/organization counts as a project);

•    have a compelling pitch, watchable-video and decent marketing plan.

You can apply now at www.StartSomeGood.com/apply. StartSomeGood.com will go live before the end of the month and we would love to have you be part of it!

The world is full of entrenched problems that need new thinking, of causes that need new champions. Creating the change we need will take all of us, contributing in myriad ways. Some as the entrepreneurs; some as supporters and advocates and storytellers. There has never been a time with more ways to make a difference than the moment we live in. There has never been a better time to tell your story, share your idea and start some good.

What is the future you wish to create?

Announcing StartSomeGood

A few months ago a friend from DC, Alex Budak, called me about a social enterprise he was starting called StartSomeGood. The idea, simply put, was to create a crowdfunding (or peerfunding) platform for social change initiatives. He wanted to know if I wanted to be involved in an advisory capacity, helping him design the communications and outreach strategy for the company. I was happy to agree, both because I’m always up for helping a friend and because the idea itself was compelling. While the crowdfunding model has been proved by sites such as Kickstarter and FundBreak these sites are exclusively for creative projects. There is a clear opportunity and a need to provide this service to the social sector.

Over the past few months I’ve been working with Alex to refine the vision and product. Over this time I have felt myself get more and more drawn in, and more and more excited about the potential of the project. We have refined our model to make it more distinct and, we think, better adapted for the sector we seek to serve. We realized that success would require more than just advice; Alex needed a collaborator equally-committed to the success of the enterprise. And so I’m really excited to announce that I’m joining as a full co-founder with Alex, and that we should be launching our site next month.

Why launch StartSomeGood.com?

There are so many people with ideas for how they want to make a difference in the world, yet they lack the resources that they need to get started.  StartSomeGood connects budding social entrepreneurs with the financial and intellectual capital that they need -- all in a fun, engaging and community-driven way.  Our site taps into the power of the crowd, allowing social entrepreneurs to ask for small amounts of money from lots of different people - rather than hope for one lump sum.  This crowdfunding model is becoming increasingly well-established, especially in the arts, and we believe it is perfect for supporting the launch and development of social change organizations.

Over the past 10 years an incredible online fundraising infrastructure has been created for social change organizations. Organizations can fundraise through Facebook and Twitter, supporters can establish their own fundraisers on platforms like Razoo, Global Giving can help you support projects in the developing world from the comfort of home. But almost all the infrastructure that exists has been created exclusively for use by only one type of organization: tax-deductible nonprofits. And we all know that there are many ways to make a difference other than simply establishing a new charity.

In all the commentary about the Kickstarter the most overlooked aspect of their success is the fact that they allowed fundraising by unincorporated groups. The two sectors where a huge amount of value is created by unincorporated groups are the creative industries and the social change movement. StartSomeGood will allow any type of group, unincorporated, nonprofit and for profit to find supporters and raise funds for social good projects. Having been part of many grassroots initiatives I know how much good gets created by small teams, formed for discrete projects. We hope to help more people make a difference in their community.

Ultimately our goal is to contribute to creating a world where every person has access to the financial, intellectual and relational capital they need to become changemakers, where every person can create the future they wish to inhabit.

How is StartSomeGood different from other crowdfunding sites?

StartSomeGood has several critical differentiators from existing crowdfunding platforms:

  • We focus on social change organizations. The biggest existing crowdfunding platforms, Kickstarter in the US and FundBreak in Australia, are exclusive to creative projects. We want to provide this same functionality to social entrepreneurs working to address poverty, crime, climate change and more.
  • Blended-risk fundraising model. Kickstarter and FundBreak both use the all-or-nothing fundraising model. This makes perfect sense of creative projects, many of which have specific fundraising tipping points (enough money to print the book, finish the film, go on tour, etc). IndieGoGo allows you to keep whatever you raise, regardless of how you did against your stated goal. StartSomeGood will have a blended model, whereby an initial amount is all-or-nothing, depending on the specific tipping point of that project/organization, but there is also a best-case goal beyond that, which they can keep any funds raised towards. This allows the individual entrepreneur to set their own level of risk/reward, as it should be.
  • StartSomeGood is based around both organizations and projects. Social change organizations can maintain permanent profiles fueled by dynamic feeds, aggregating and building their community of supporters across multiple fundraising campaigns.
  • The StartSomeGood platform will allow for not only financial contributions but other forms of probono support needed by social entrepreneurs.

Get Involved:

Do you think this sounds exciting? Do you want to help? Great!

Support our fundraiser on IndieGoGo – we are currently fundraising on another crowdfunding platform, IndieGoGo, and would love your support. You get half of your contribution back in the form of a voucher to pay forward to a social good organization on our site when it goes live. So you'll not only be supporting the launch of our new social enterprise but another beyond that! The remaining funds will support our outreach and promotion around the launch (including competitions to give away more vouchers, most of it will ultimately flow directly to the enterprises launching on our site), hosting costs, etc. This modest amount of start-up funding is important to allowing us to launch effectively, and having pre-committed funds ready to support new enterprises is critical to building early momentum when we launch.  Please contribute.

Help us find great ventures – task 1 for us is to find inspiring initiatives to help launch. We have several really exciting groups lined up for the launch but are looking for more. If you know of a great social change initiative looking to launch in the next six months please put them in touch.

Become a StartSomeGood Mobilizer – we are recruiting a team of Mobilizers to help get the word out, people who are passionate about social change and innovation, enjoy meeting new people and talking up new things. I am so thrilled with the caliber of people who have agreed to get involved, thank you friends! But there are gaps in our network so if this sounds like you or someone you know I’d love to hear from you, especially if you are in Perth, Adelaide, Toronto, Vancouver, Seattle, Portland, Chicago, Denver, Boston, Philadelphia, or Pittsburgh.

Stay in the loop – if you would like to be the first to know when the site goes live please sign up for our newsletter at www.StartSomeGood.com.

I'm very excited to be commencing on this journey. I think there's a real opportunity to create something sustainable of real value, and to learn a lot along the way. I look forward to your support and collaboration and to starting some good in 2011!

Stories of Change 3: Predictions for the Decade

Last week I launched the third in the Stories of Change eBook series I have developed at Ashoka. It's a really interesting one - 20 social entrepreneurs ranging in age from 14 to their 60s and representing 5 continents think ahead to the year 2020 and the world they would like to see, as well as the steps they are taking this year to move us in that direction. I've grown fascinated by this idea of people who "live in the future" lately - people who have a vision for a different world and consciously work to shift events to bring this world into being. This book contains the words of many of these people and it was a real pleasure to gather their stories. I hope you enjoy it also. [scribd id=27075293 key=key-9xro7yneqqoi3135jje]

Stories of Change 2: Youth Making a Difference

Been meaning to post this for awhile, it's the second in the Stories of Change series of eBooks I'm developing at Ashoka. This one is made up of interviews with youth leaders involved in Ashoka's Youth Venture program. I hope you enjoy it! [scribd id=22489379 key=key-23p3ialo4t96jygdrgus]

Young social pioneers

On Wednesday night I attended the YouthActionNet Awards nights at the gorgeous Finnish embassy. YouthActionNet is an awards program run by the International Youth Foundation which recognizes young social change leaders from across the world. To enter you must be the founder of an organization or initiative aged between 18-29. Meeting and hearing the stories of these emerging social entrepreneurs was uplifting and inspiring. They are tackling some of the hardest problems in the world; creating a culture of non-violence, moving a community towards sustainability, providing quality education to slum communities. It's impossible not to feel more hopeful when hearing of their commitment to addressing these issues and feeling the heart that goes into their efforts.

Despite this I had mixed emotions as I watched the ceremony and the preceding panel discussion. Two years ago that had been me up on the panel, speaking with passion about the work of Vibewire, the organization I founded. Even though at that stage, in November 2007, I already had a departure date set and a succession plan in motion, I remember the intensity of my feeling of commitment to both the organization and our cause, the sense of deep personal connection born of seven years hard work to get to that point.

A year later I was back at the ceremony having just moved to Washington and started work at Ashoka. Life was a wonderful blur. I had been through the desperately-difficult process of leaving Vibewire, had travelled for several months, landed in America, got a job, got married, attended Burning Man and finally settled in DC. So: exciting.

Now a year later I'm just another mid-career mid-level staffer at a big NGO. Don't get me wrong, I love my work and find it challenging and fulfilling, and I'm inspired by our mission. But it's obviously different. It's what I need and where I want to be right now, but I do sometimes miss the unique sense of destiny you get when you're running your own show, convinced of your own power to change the world, and the community you feel when you spend time with other people on a similiar journey.

Thinking about this reminded me that my friend and fellow YouthActionNet alumni Anna Rose filmed me speaking at the 2007 Awards night so at the risk of self-indulgence I'm going to post it here:

[youtube=http://www.youtube.com/watch?v=xKfVPnxNOo4]

Look how young I was!

Read more about this year's YouthActionNet Fellows here. It's also very cool to see the first group selected as "Young Social Pioneers" by the Foundation for Young Australians, a national version of the YouthActionNet program.

The power of suggestion

On Friday last week Twitter added a collection of non-profit accounts to their Suggested Users list, seeming to focus on social entrepreneurship, including both organizations and individuals. These new Suggested Users included:

This was met with general acclaim in the non-profit blogosphere. Nathaniel Whittemore, Change.org's Social Entrepreneurship blogger, went so far as to suggest that a listing could be worth $1 million.

On Tuesday a second set of non-profits were added to the list, this time including @AshokaTweets, which I run, and Ashoka's @Changemakers. Since then we've added over 10,000 new followers each.

The rate of increase really is quite amazing. I had worked diligently since January building an engaged community of 6,500,  sustained participation leading to consistent, organic growth. When I realized what was happening by Wednesday late morning we where already over 10,000. As of this writing, late Thursday evening, we have passed 17,000.

This gives rise to several thoughts.

As exciting as the growing count is these new followers are clearly less valuable in purely business terms than those who found us because they are overtly interested in Ashoka, social entrepreneurship, or social change. These original followers are self-consciously interested in what we have to say, and a decent number of them will check out articles or vote in competitions on our suggestion. In other words, they're engaged.

These new followers, on the other hand, have agreed to kick off their twitter experience by following a wildly diverse group of 300ish Suggestions Users, including a preponderance of celebrities and sports people but also twitter developers, journalists and newspapers, blogs and bloggers, online and offline businesses, business and social entrepreneurs. They may or may not be interested in what we have to say, they haven't consciously chosen to follow us, they just want to be following someone, and Twitters suggestions will do.

Equally, this group of new users are probably those mostly likely to quite twitter quickly. In February it was reported that 60% of twitter users quit within a month. As many as a third who get so far as to send a tweet never make it to their second. People who join twitter without a clear idea of what they want to get out of it, what sort of information they want to plug into, are probably those most likely to quit. So it seems inevitable that we will end up with many thousands of abandoned accounts padding our follower count.

But this is all really besides the point. Regardless of how many of our followers are no longer checking twitter there will be many, hopefully more, who are. And even if the majority of new followers are not currently focused on social entrepreneurship, some will be, and some will discover a new interest or passion.

This, indeed, is the ultimate opportunity for a citizen sector organization of placement on the Suggested Users list. Non-profits are always discussing how we can stop "preaching to the converted" and escape our silo. Well here's the chance, tens of thousands of people who don't yet know about your organization or cause but who, with good messaging and sustained effort, can be inspired to be your next generation of supporters, new members of your movement, the boost you need to reach a tipping point of awareness around an issue. In other words it is the fact that they didn't go looking for us that gives these new connections a different, and unique, value.

Ashoka's mission is to create an Everyone a Changemaker world, a world where everyone has the support and skills to create change in their community. Such a mission requires that we seek out opportunities to reach a wider audience and being added to the twitter Suggested Users list is an amazing opportunity to speak to larger, wider, more diverse audience and inspire them to imagine the future they would like to create, and then to take action to bring it about.

Thanks twitter!

Google's 10^100 finally open for voting

Just over a year ago Google announced 10 to the 100th. Timed to celebrate their 10th anniversary this competition called on people to "suggest a unique idea that would help as many people as possible." They were going to sort and prioritize the ideas and then allow people to vote on the ideas they wished to see implemented. Voting was going to start on January 27, 2009. Google would devote $10 million to the winning ideas, although not necessarily to those who submitted them. Instead they would look for the most appropriate and credible organization to implement the idea. As you could imagine people got quite excited by the open-ended nature of the challenge and the considerable financial commitment to positive social change. Then a funny thing happened: Nothing.

The January timeline came and went and now, finally, we know why. Google were overwhelmed by over 150,000 ideas which were submitted. Apparently it ended up taking 3,000 Google staffers to vet and categorize the ideas (you'd think they could have come up with a very clever piece of code to help with this) but at last the finalists have been announced. Only instead of them being the "unique ideas" originally requested they have released a list of 16 general concepts, ranging from "Create more efficient landmine removal programs" to "Enhance science and engineering education" to "Build better banking tools for everyone."

This makes voting an interesting exercise. You need to choose between the relatively specific ("Encourage positive media depictions of engineers and scientists" and "Make educational content available online for free") and the very broad ("Work towards more socially conscious tax policies"). Some of problem-focused ("Create genocide monitoring and alert system") while others are aspirationally-oriented ("Provide quality education for African students"). The submitted ideas these 16 concepts are based on are more specific but only marginally more "unique". This all makes it pretty hard to select amongst the ideas or to know what might really happen to an idea if it is selected. In other words, to decide what will make the greatest difference for the greatest number.

I, however, will be voting for the broadest "big idea" of them all: "Help social entrepreneurs drive change".

To me this idea stands out from the others as social entrepreneurship is a methodology for creating change, not a specific change. This may seem kind of vague but this is why this idea has the potential to create massive change beyond what is possible for most of the others. Social entrepreneurs, properly supported, are the people who can solve all the other problems, who can accelerate the removal of landmines or the opening-up of government, alert the world to genocide or "build a real-time, user-reported news service." In fact, they already are.

Supporting social entrepreneurs has a catalytic effect on communities. Successful social entrepreneurs are usually community-based; they are focused on addressing problems that affect them and their community and they do so in new and innovative ways. They are also experts at making small amounts of funding to a very long way, so you get bang for your buck. They inspire those around them to become changemakers, helping to not only address one problem but create an environment of adaption and innovation that is ready for the next challenge. This is the kind of world we need, a world of changemakers, and social entrepreneurs are the highly-infectious carriers of the idea virus of changemaking.

When I think about the social entrepreneurship sector it brings to mind how science was conducted in the 15th Century: brilliant innovators spread across the global, often working diligently on the same problems, regularly unaware of existing breakthroughs in their field. Smart people would lose decades of their lives working on problems for which solutions already existed, there was just a lack of opportunities to disseminate these breakthroughs. Compare this to the science sector now: a tightly inter-networked set of universities, government research institutions and corporate R&D labs with, IP not-withstanding, rapid dissemination of new knowledge and scaling of the best inventions.

Many of the problems we face are similiar across the world, from teenage pregnancy to landmines to living more sustainably. Imagine a world where we can learn from the best social innovators and apply those innovations at a scale to address these problems. Where we can stand on each others shoulders and step over some of these intractable problems.

It is easy to imagine how the technological know-how and financial resources of Google can help us support, empower and network the world's social entrepreneurs. Ashoka, where I work, has spent the last 28 years working on this challenge, building a network of over 2,200 visionary social leaders along the way. But as impressive as this is there is so much more to do in a world full of problems, but also full of smart dedicated people working on those problems. We need to help them to drive the changes we need.

Please be sure to vote by October 8. You can also nominate an organization you think would be best placed to receive funding to carry out the idea. I think you can probably guess who I'm voting for there.